Why Verbier is the Best Ski Resort in The Alps

In 2021 and 2022, the World Ski Awards made it official, crowning Verbier the World’s Best Ski Resort two years running.

That global acclaim came alongside a remarkable national streak, with Verbier named Switzerland’s Best Ski Resort six times in the past seven years.

Most recently, Conde Nast Traveller placed Verbier among “The Best Ski Resorts in the World: 2025”, ranking it sixth in their prestigious Readers’ Choice Awards.

To those of us lucky enough to call Verbier home, its incredible reputation comes as no surprise. Since 1992, Verbier Exclusive has been welcoming guests to these slopes, these chalets, and this community. So what makes Verbier so special? Here are five reasons our local team believes it is unmatched anywhere in the Alps, and beyond.

Travelling to Verbier is refreshingly straightforward. Just 1 hour 45 minutes from Geneva Airport, with direct transfers easily arranged through our in-house concierge, your journey is as carefree as your arrival. Sion Airport sits a mere 40 minutes away, while Bern and Milan are within three hours. For those arriving by private jet, transfers can have you from runway to resort in under an hour.

Verbier is the definition of authentic alpine charm with a cosmopolitan spirit. Wooden chalets, snow-dusted rooftops, and cobbled streets blend effortlessly with designer boutiques, award-winning restaurants, and sophisticated nightlife. It is one of those rare places where royalty, artists, and lifelong locals share the same slopes. Here, everyone speaks the same language: a love of the landscape.

Verbier is pure skier’s territory. With 410 km of interconnected pistes spanning the 4 Vallees, and some of the most lift-accessible off-piste terrain in Europe, it caters to every level and appetite for adventure. From the famous Tortin moguls to the sweeping runs of Savoleyres, the variety is endless. Powder days, panoramic descents, heli-skiing, beginners finding their confidence... Verbier delivers it all, framed by the most dramatic views in the Alps.

Long before Verbier became a global name, it was a place for pioneers. In 1915, a small group of mountaineers hiked up through pastures simply to ski down. By 1950, the first lift had been built. The 1960s brought a golden age of skiing, and Verbier’s reputation grew, effortlessly combining glamour with authenticity ever since. Today, that spirit remains: a resort proud of its past and alive with the energy that made it legendary.

There is a rhythm to days in Verbier that regular visitors and locals know by heart. Ski, lunch, apres, repeat. From fondue on the slopes to champagne at Mouton Noir, from sunset sets at Le Rouge to live bands at Le Farinet, Verbier’s apres scene is as iconic as its terrain. Nights often end at the Farm Club, an institution since 1971, where generations have toasted to unforgettable ski days.

And when it comes to dining, Verbier delivers everything from mountain huts serving truffle risotto to Michelin-starred degustations. Indulgent, but always relaxed.

Whether you come for the thrill of untouched powder or the serenity of a private chalet hot tub at dusk, Verbier offers something few places can: authenticity wrapped in refinement.

Let our team help you find your place in the mountains. Explore our collection of Verbier’s finest ski chalets and discover why, for so many, this is not just a ski resort. It is the ski resort.

Contact our friendly team to begin crafting your stay.