The Rebrand
After more than 30 successful years operating as Ski Verbier Exclusive, in 2024, we rebranded to ‘Verbier Exclusive’ with a refreshed identity that reflects our evolution as the leading high-end luxury accommodation operator in Verbier. This change is more than just cosmetic; whilst we are still ‘us’ - the trusted operator that our guests and partners know and love, we recognise the need to keep developing, whilst still appealing to the world’s most discerning travellers.
It’s no secret that Verbier is one of the world’s best ski resorts. It’s time to also showcase the outstanding summer destination which it has become - no longer just a ’ski’ resort. It’s now one of the world’s best mountain resorts at any time of year.
For many years, we have proudly remained the only operator dedicated exclusively to Verbier, a distinction that has shaped our identity and set us apart. It was essential to adopt a name that not only reflects our singular focus but also conveys the essence of who we are. Thus, Verbier Exclusive was born - a name that embodies our commitment to combining impeccable service with a distinctive personal touch, creating holidays that are both sophisticated and refreshingly down-to-earth.
The rebrand also signifies our connection and shared vision with our parent company Emerald Stay, known for their forward-thinking approach, seamlessly integrating technology and hospitality in Europe’s most sought-after destinations. Verbier Exclusive is now a ‘Jewel’ of Emerald Stay - strengthening our position and dedication to providing exceptional experiences.
With the same incredible team, including those you are likely to meet in resort and the faces behind the scenes at our UK office in the Cotswolds, we remain driven by a desire to give you the holiday of a lifetime. Whilst our journey continues, we invite you to come along with us and experience it for yourself.
